1 Explain Service Strategy?
Service strategy represents policies and objectivises to achieve service goal.
Help management to achieve goal.
Determine services
2 Four Ps of Service Strategy?
Perspective >> Vision and direction
Pattern >> Way of doing activates
Position >> Basis on which the provider will compete
Plan >> How to achieve the goal
3 Explain Service strategy process?
Define the market.
Define services and potential customers.
Develop the offerings.
Design the service.
Develop strategic asset.
Develop service as strategic asset
Prepare for executions.
Implement the service.
4 Explain Service portfolio, Service catalogue and service pipeline.
Service portfolio Defines services provided by service provider across all Market and all customers.
Service Catalogue Is the sub set of Service portfolio .Services ready to offer to customer is listed in service
catalogue.
Service Pipeline Is consist of services under development.
5 Explain Retired services.
In service portfolio services which are not in use/outdated due to existing Internal/External constrain are called retired services.
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